Do you think that photography and advertising can be separated nowadays? If it is equated with conditions in ancient times, maybe it is. But right now, it seems very difficult to do. Because today many people think that these two things can affect emotionally and their bonds for the audience.
This is also inseparable from the psychological attitude of humans. Yes, humans who are more receptive to an image to be easier to understand than writing. That’s why many people think that advertising a product will be easier on the audience by providing an image rather than a text.
For more details, the 5 reasons below will help you understand why photography and advertising cannot be separated at this time.
1. Capture unique and specific moments
As mentioned earlier, imagery is easier to accept than text because often the image in the photo captures a unique and specific moment that makes the audience interested in seeing and understanding it.
It is different if it is given with a text. The audience will be forced to understand the meaning of the text. So, they will feel bored and burdened to understand it.
2. Psychological influences
Psychology is the main ingredient in an advertised product photo. This is because the advertisement that is broadcast also becomes a campaign that is expected to run with the encouragement of the audience’s behavior to do something after seeing it.
3. It is easier to convey the message
By using pictures, messages are easier to convey. It is because they can frame and build a message that can later be conveyed to the audience about a certain message that can also contain tone or emotion to further tie these feelings to the audience.
Conclusion
Of the 3 reasons above regarding photography and advertising that cannot be separated at this time. At least you already have an idea that the bond between the two of them is not that strong now compared to the past.
Also, where the times are increasingly advancing, the technology used in everyday life is getting more advanced. It is also becomes a separate need for everyone.
From here it is also an opportunity where the existence of photography can be entertainment. As well as an advertisement to show what products are sold on the technology used by most people, such as smartphones for example.