photographer kuala lumpur

Do you want to be an advertising photographer Malaysia? Then, do you know more about advertising photography? Well, some of you may have seen billboards containing images about a certain product or service. All of these are commercial advertisement photos or images created with the aim of promoting and introducing a product or service from the company. Nowadays, the trend in commercial advertising photography is very developed. Let’s discuss in full about advertising photography and tips to become a reliable advertising photographer Malaysia!

Advertising photography is exactly a perfectly challenging field that will tap simultaneously into many forms of art. Then, the photographers should provide an effective presentation with their keen sense, of course, that is based on the pulse of their consumers want, taste, and also need. The other industry’s facets are anxious when presenting every product in light of engaging, and working well with a businessman. Although this special field is demanding, an advertising photographer Malaysia who is very talented is perfectly afforded credit and of course, it is for the success of the client.

Choose only one specialty

Due to the vast development of photography, specialization is needed. Because basically, everyone wants to dive into any type or genre of photography.

 If you want to do something specific and special, focus on just one genre of photography. Like for example, commercial advertising photography. After that, please create your portfolio, either print or online. From here, people can see your work that might be, one of them will become your client.

Mastering Basic Photography Techniques

After choosing a photography specialty, the next step is to master the basic techniques of photography. This is very important.

This photography technique is basic and very important. Because by knowing a good technique you can bring your expression and imagination into a photograph that the client wants.

To master photography techniques, there are at least 4 main elements that you must learn, including: 

1. Lighting

Lighting or lighting is related to the lighting conditions where you take photos. Customize according to client requests. If he wants an image that is a little dark or light, then please make a photo like that.

2. Camera

You need to remember, the most expensive camera is not a guarantee that the photos you produce will be good. Even if you use the latest high-end camera it will never achieve the desired layout. Especially on the side of your client. Therefore, you can use an ordinary camera that will support your work.

3. Composition

Talking about the composition, we are actually talking about the shutter speed, ISO, and maybe the lens used. All of these things will affect the results of the photos you make. Therefore, learn good composition techniques.

4. Lens

Better, you use a camera that allows the lens to be changed according to the needs of the photography at that time. Because commercial advertising photography always involves different dimensions and subjects, prepare a variety of lens variants that can support your performance.

Hone the spirit of leadership

Why do you have to hone the spirit of leadership? Because usually, getting into the commercial advertising photography business is required to work with a team. Where you as a photographer will lead a team that allows you to turn the concept into a photo that the client likes. This is closely related to a team working, where you must be able to accommodate the team including making clients calm.

Teamwork Management

As I explained above, commercial advertising photography always involves the team. So, you have to know exactly how to manage teamwork.

Which means you will not be able to walk alone. Because, this is your business, which is the source of your income and your team. Also, make sure they work in accordance with their main duties and functions as well as professionally.

Hone Communication Skills

Actually, hone your communication skills not only for commercial advertising photography but also for all types of business whether it be in the field of photography or not. Which means you have to be good at communicating with anyone. So, even though you can and are able to produce good photos, it doesn’t mean that your clients will like them.

Therefore, you must communicate with them to understand what the client wants, including explaining the concept and the time required.