Food advertising photography is an art. Everybody can do photography but not all have a deeper knowledge about it. Advertising photography is an interesting kind of photography. This kind of photography will be needed for people who have a food business. They need to advertise their products to attract people to come. You can learn about the techniques and tricks in food advertising photography.
Techniques of Food Advertising Photography
Some dishes look so delicious or alluring, that you feel like you have to take a photo to share on social media or to create an advertisement for the dishes. There are some techniques if you want to have a result in food advertising photography.
The first technique is to shoot a photo directly from above. This technique can emphasize the color and shape of the food on a plate. You don’t need to include the entire plate in the frame.
The food should be the center of the shot, so aim for the food as close as possible, even if you need to get part of the plate out of the frame. If it is possible, you can take a shot where there is natural light instead of artificial lighting indoors. This will make the result look better.
Another technique is by presenting a glimpse of a human figure in a food photo. It can also add value because it impresses a life and a story in the picture. Capturing the moment when the knife is about to cut the cake, or the syrup or sauce is about to pour over the food, can further add a tense element of pause to the shot.
In a cola advertisement, the photographer will also use a trick. Bubbles of carbon dioxide in soft drinks disappear quickly. The photographer will mix sparkling water and antacids to cause a chemical reaction of neutralization, and bubbles reappear.
Some Tricks of Food Advertising Photography
A photographer of food advertising photography will do some tricks on their shots to make the food looks delicious. These tricks are common in food advertising photography.
The use of hairspray to make fruits always shine in advertising is a very common trick. You can find shiny fruits in fruits advertisement. This is the tricks to make them look shiny. Chinese noodle advertisement also uses a trick to make it look good. A photographer will coat the Chinese noodle with glucose syrup.
In a food advertisement photography, a photographer usually does some tricks on the food to make it more real and interesting because an advertisement should attract people to come to that restaurant to have that dish.