Using the service of a professional product packaging photography will certainly be expensive. Many small businesses may not be willing to spend a lot of money on that particular thing.
The solution to that is to handle it without the help of a professional photographer. It remains a possibility to take photos of products and packaging and produce great results without having to spend a lot of money at all. So, how to get it done properly with only a small budget on hand?
The Camera
There is no need to always think of an expensive and the latest release of DSLR camera in terms of doing product packaging photography. The camera on a smartphone today is more than capable to perform serious photography.
Just make sure to learn how to use and optimize the manual mode of the camera instead of just using the auto mode of it. There are indeed more settings to control than before in terms of using the manual photo mode of a smartphone camera of today.
The Editing
The complicacy of taking photos of product packaging photography is only the beginning of creating decent photos, especially for marketing campaigns. The editing is also important to further optimize the captured photos.
There are decent free editing tools to use such as Canva, Snapseed, Pixlr, and Fotor to try. Check on contrast, brightness, exposure, and even simple cropping on the photos upon attempting simple editing for the photos to get the better results in the final version of the photos.
The Competitions
When the products to take photos in terms of packaging photography are very popular, there will always be some competitions out there. It is better to always check on the competition to get the idea of what they are doing in terms of the product photos.
With a clear idea of that, it is recommended to decide whether to follow the same path as them or pick another way to try to stand out. One thing to always remember is to set a style for the products so that people can remember the products easily.
The idea of product packaging photography is only to showcase products properly. Proper ways of capturing the products through photos are important to optimize the photos. It involves a lot of things that will eventually lead to a decent set of great product photos for any marketing campaign purpose.